Saturday, May 29, 2010

Brand Positioning by ISRO




Indian Space Research Organisation’s recent successful accomplishment of Chandraayan – I mission has yielded the results which are considered as the “Brand New Vital Discoveries” in the frontiers of Science. The mission was a major boost to India's space program, as India researched and developed its own technology in order to explore the Moon. Its results has overcome the researchers of many other International Space agencies including NASA, to me, personally, ISRO is living my dream of “Obsession towards excellence in the World Arena”.

The metaphor “World Class” is like a relay baton which quite often shifts from one to another and only those who qualify to the finals fight for the title. And certainly, what ISRO has done among the other Space research agencies in the world is just amazing. I’m not being complacent, this organization is fulfilling the visions of many intellectuals/scientists/Visionaries of India and progressing them to the next level of advancement in the Indian history of Space research.

Since its incarnation, this organization has invested in so much as no other organization has done in the Indian sub-continent and many have argued that 1.3 billion USD of money has been allocated for its development as inappropriate. Those who argue/argued,

Development of a nation/enterprise never comes from its dominance from within but from its strategies towards explorations and expeditions. Success of those enterprises is determined by how far we have reached to the new space frontiers that the other countries haven’t reached. And how much we have discovered for which the other countries are striving to achieve. That is called the real “Growth and Development” according my argument. Yes, the more we explore, the more we learn; the more we learn, and the more we make our life meaningful. May our boundary lines between the neighboring countries may restrict us in expanding our Culture onto the world, but the boundaries within us inside our minds are beyond it s dreams.

Well, one can raise their hand and can ask “What sort of development does the citizen of India can enjoy from the Spin-off of these explorations and expeditions”. This is a good one. Fine. My answer is, these projects costing many 1000 Crores of rupees yields the people of India the results which the world hasn’t discovered before. Apart from that, these successes improvise every individual with their passions towards achievement and excelling in their field to make their presence in this world and how they can make a difference.

I am sick and tired of seeing the names of other countries in the list of “World’s largest, World’s biggest, World’s fastest” in terms of engineering marvels. It is all about how much amount of collective energy and thoughts put on developing en enterprise or a Product. At any point of time, I/we cannot be lenient about our role in the International arena for the benefit of us and our civilization.