Beginning of a New Game in the International Trade and Supply:

Serving the Market: A New Epitome of Sustaining the Effects of Globalisation for the mid size companies

Life is getting easier as far as the consumers’ buying comforts are concerned. The competition among the brands and their Product Placements within the price competition may shake the consumers with a million of choices but then, he/she has the best choice at the end of the day due to the visibility of the so called Market Updates. Making the consumers to win in the commercial market is the contemporary saga for the brands and thus gaining the Brand Identity and Brand Equity. Well, what kind of the risks that a brand has to take and what are all their back end effects of making their customers to win at the shop floor?

Shouldn’t that be a toughest stance for the Brand Managers and the Product Managers who help the business to reach the maximum height coping with their annual targets? Indeed yes, it is absolutely one of the balancing acts that he has to perform. A perfect metaphor which I can use to name those executives would be “Skywalkers”. They not only have to balance the act, they have to foresee the wind flow (i.e) the markets’ future for the next business year. Apart from the “Skywalkers” efforts to bridge the gap between the customer needs and the company’s marketing tools, there is something really missing as far as the sustainable future is concerned.

The Market research reports and the Consumer Behavior Analysis studies have become a tiny tool demoting its significance against the race with the Market fluctuation problems. Therefore an unlimited offering in the market and along with that, a strategic platform between the buyer and the supplier creating some uncontested market place for the future would be an ideal relief for the results over Market Development. Apart from the Brand Identity, the innovation management tool will relieve the customers’ product mix and will have a new (brand new) brand experience over their value added product.

I remember the saying “ One’s legacy is justified not during the good times but during the time of difficulty and demotion”. So the demand of new products will be increasing against the ‘Run and Chase’ game during the time of economic downturn. Well, the investment for the new Products are the hardest decision making process. But then the effect would reduce the lapse between “Product Development” and “Innovation Management” and thereby creating a uncontested market place for the present runners in the market.

Being a strategic Supplier is not sufficient in this present day markets. No matter where we belong to, either a service industry or a Telecom industry and even a fashion industry, there are aplenty of space which are yet to be served between the Customers and Suppliers. I am not talking about the brokers but only about the suppliers. Supplying Just in Time is just a mere tradition. Valuable supply and the Value innovation are the much needed combo in order to serve one’s customer to their deep values. This is the aga, where on has to concentrate about Vertical Sourcing as a tool for success but not just Vertical Production. Vertical Integration in the Value chain has its own charm in the business values and It’s the right time to discuss further deep into it. Meet you in a while.

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